And just like that, month one of 2011 is done and over with. Let’s do a quick check in on how I’m doing before I pass out. (I’m writing this post the night before it goes live and boy am I tried… yes, tried, that’s how tried I am…)

I didn’t release any new games in January like I was planning to with Don’t Panic, so my total monthly income has dropped significantly. Actually, this affects almost all the other aspects of my income. For example, since I didn’t release a new game, I don’t get a big boost in traffic to the site, thus Adsense revenue will be down.
Anyway, let’s get started…
Total’s for the month of January 2011.
Website Revenue
Google Adsense: $32.51 (-30%)
Game Revenue
Exclusive/Primary Sponsorships and Sitelocks: $0.00 (-100%)
Mochi Ads (Total): $10.96 (-51%)
- Mochi Ads (Oil Spill Escape): $1.65 (+29%)
- Mochi Ads (Christmas Defense): $9.30 (-56%)
CPMStar Ads (Total): $66.68 (-76%)
- CPMStar Ads (Oil Spill Escape): $7.56 (+46%)
- CPMStar Ads (Christmas Defense): $59.12 (-78%)
Game Sessions
Gameplays (Total): 376,898 (-48%)
- Gameplays (Weapons on Wheels): 210,483 (+)
- Gameplays (Oil Spill Escape): 24,626 (+)
- Gameplays (Christmas Defense): 141,789 (-)
Monthly Total
Total: $110.15 (-95%)
And there you have it. Quite the plummet if I do say so myself. It’s to be expected though. Like I said up above, if I don’t release a game during any given month, then obviously profits are going to be way down.
February will be a significantly different story. JUST YOU WATCH.


